By 2050, the global population is projected to reach 9.7 billion. Concurrently, the expansion of the global middle class is driving a heightened demand for safe, nutritious, and diverse food options. Consequently, the overall demand for food is expected to rise by more than 50 percent. At BAADER, this anticipated growth is viewed as a call to action—underscoring their commitment to contributing to global food security through the provision of innovative processing and data-driven solutions.
Focusing on fish and poultry, BAADER has chosen proteins that have a good feed conversion rate while being accepted in all cultures worldwide. In fact, as it enjoys increasing popularity, poultry has become the fastest-growing animal protein in terms of consumption.
One of BAADER’s most important growth markets is Asia. With offices in Beijing and Singapore, they have been in the region for a long time already. Opening an office in Kuala Lumpur marks another milestone, as it will also include a production site. This will enable BAADER to even better cater to the needs of their customers both locally and beyond with products made in Malaysia, by Malaysians.
Malaysia serves as a strategic location, as it reflects the diversity of Southeast Asia and China while also being an important industrial centre. One of the key functions of BAADER’s new office will be sourcing suppliers for their local production, as well as for their other production sites in Europe and the US. Complementing BAADER’s presence in Malaysia, Singapore remains its principal hub in Asia, leveraging its excellent trade connectivity. It will remain the central location for the operations of the Poultry Unit, the Fish Unit, and the Refiner Series for further processing.
Through its advanced processing solutions for fish, poultry, and further processing, BAADER aims to support its customers in professionalising their operations. In doing so, the company contributes meaningfully to global food security and strives to make animal protein more accessible to all. Optimising processing processes means increasing throughput and hygienic standards while creating a safe work environment. At the same time, providing high-quality animal proteins allows more people to afford a balanced diet, which leads to healthier living standards.
BAADER’s portfolio encompasses the entire food processing value chain, ensuring intelligent, safe, efficient, and sustainable operations from the handling of live animals to the production of food products. With more than a century of experience, BAADER is committed to enhancing quality, efficiency, traceability, profitability, and sustainability in food processing.
By focusing on harvesting every gram of edible meat and maximising its value, BAADER demonstrates its deep respect for resources while simultaneously making sound business decisions. To achieve this for poultry processing, in particular, BAADER is developing monitoring and reporting systems that enable its customers to enhance their production performance throughout the processing chain. Real-time performance monitoring allows deviations to be immediately detected and quickly corrected.
By integrating these solutions, BAADER aims to help poultry processors maximise yield, reduce labour dependence through automation, and maintain high standards of food safety and animal welfare.
BAADER’s global presence ensures localised support and expertise tailored to meet specific processing requirements. With the opening of their office in Kuala Lumpur, BAADER is underlining its commitment to be an important partner in the region in the best interest of its customers worldwide.
